Digital Marketing Intern
The Digital Marketing Intern is part of the production team for LeadPoint’s digital marketing programs. The Digital Marketing Intern role performs activities such as Digital Advertising Research and Writing, Email Marketing, Social Media Content Creation, and Website Content Management.
This is temporary role, requiring minimal experience with broad-based on-the-job training. It is ideal for college students enrolled in communications or marketing programs as well as recent graduates. Internships are offered on a rolling basis and generally last 90-180 days. This role reports to Account Managers.
Full-Time Position – Roanoke, Virginia
RESPONSIBILITIES
Digital Advertising
- Ad writing
- Keyword research and selection
Email Marketing
- HTML email development using various email service providers
Social Media Management
- Post writing, image creation or editing, and scheduling for primary platforms (Facebook, Instagram, LinkedIn)
- Description writing, image card creation or editing, and optimization for YouTube
- Monitoring comments and messages needing client attention
Digital Content Management
- Update and edit website content as needed for client work (WordPress, Squarespace, Shopify, etc.)
- Create landing pages for client websites
- Load content for new client website projects
Team Synergy
- Communicate progress and status of tasks with the Account Managers
- Schedule monthly meeting with Account Managers and LPD Vice President (optional, but encouraged)
- Perform other tasks as needed from Account Managers
- Coordinate and consult with other Digital Marketing Specialists, Writers, Designers, and Developers