Digital Marketing Specialist
The Digital Marketing Specialist is part of the production team for LeadPoint’s digital marketing programs. The Digital Marketing Specialist role performs activities such as SEO, Digital Advertising, Email Marketing, Email Workflows, and Content Management.
This is an entry role, requiring minimal experience with broad-based on-the-job training. It is ideal for anyone for recent graduates to those with 3-5 years of general marketing experience. Although a DMS may specialize in a particular activity, they are responsible for helping with all other activities listed. This role reports to Account Managers and the Director of Account Management.
Full-Time Position – Roanoke, Virginia
RESPONSIBILITIES
Search Engine Optimization
- Improve keyword densities utilizing our 11-point process
- Organic link building
- SEO writing
- Keyword research and selection
- Local profile management and optimization
- Content posting
Digital Advertising
- Ad writing
- Keyword research and selection
- Budget management
- Landing page ownership and continuous improvement
Email Marketing
- HTML email development using various email service providers
- List building and segmenting
- KPI tracking and measurement
Social Media Management
- Post writing, image creation or editing, and scheduling for primary platforms (Facebook, Instagram, LinkedIn)
- Description writing, image card creation or editing, and optimization for YouTube
- Post writing, image creation or editing, and scheduling for other/emerging platforms
- Monitoring comments and messages needing client attention
Digital Content Management
- Update and edit website content as needed for client work (WordPress, Squarespace, Shopify, etc.)
- Create landing pages for client websites
- Load content for new client website projects
Digital Marketing Reporting
- Read and understand client marketing dashboard to make recommendations for Account Managers
- Use tools such as SEM Rush to track SEO and keyword performance
- Maintain lists for clients, such as media mentions
Team Synergy
- Communicate progress and status of tasks with the Account Managers
- Schedule monthly meeting with Account Managers and LPD Vice President (optional, but encouraged)
- Perform other tasks as needed from Account Managers
- Coordinate and consult with other Digital Marketing Specialists, Writers, Designers, and Developers
- Continuously evolve knowledge of online user behavior, digital marketing, and client industries