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Bob Garrett Services is an HVAC, plumbing, and whole-home generator provider, and the leading Generac dealer in Southwest Virginia. A Class A contractor serving homeowners across Roanoke and the New River Valley, Bob Garrett provides emergency repairs during outages alongside routine home maintenance.

The Problem

Bob Garrett Services wanted to increase leads that would result in sales, ultimately getting the right content in front of the right people. They needed website content that gave homeowners a reason to choose Bob Garrett, and to keep choosing them.

Generac banner for Bob Garrett Services

The Solution

LeadPoint Digital created a specialized campaign targeting Southwest Virginians during and after inclement weather events, comprising 12 highly targeted ads designed to help residents restore power to their homes. To supplement, we optimized their Google Business Profile to help their Google Ads campaign and natural search results.  

230 %

Increase in Leads

200 %

Increase in Generator Sales

40 %

Decrease in Cost-Per-Lead

How We Got There

LeadPoint held meetings with Bob Garrett regularly to plan and execute a specialized Google Ads campaign to run during inclement weather events, maximizing return on spend at the exact moment homeowners needed power restored. We geotargeted Bob Garrett’s full service area, from the New River Valley through the Roanoke Valley to Lynchburg. For the 2025 award-winning campaign, we:

  • Wrote 12 Performance Max and Responsive Search ads focused on the active weather event and power restoration, anchored by a $1,000-off offer to ease the cost burden on residents without power
  • Wrote 15 headlines, 5 long headlines, 4 description lines, and loaded product imagery and videos
  • Included call tracking numbers on each ad and set up form submission tracking for each ad

The Results

Storm response rewards speed and precision, not volume. Because the campaign was built in advance and triggered the moment weather hit, Bob Garrett was in front of homeowners while they were still deciding what to do about the outage, which is why leads rose sharply and cost-per-lead fell at the same time.

  • 230% increase in leads compared to an average advertising month
  • 40% decrease in cost-per-lead
  • Increased generator sales from Google Ads by 200% compared to an average month
  • 2025 PRSA Blue Ridge Summit Award — Bob Garrett Services Disaster Response Google Ads

Bob Garrett Services van